We enable retail, hospitality, tourism, healthcare and service brands and consumer destinations to unlock commercial potential, maximise performance, and build long-term resilience.
Specialist Expertise Makes the Difference. First Retail Group works across diverse retail categories and consumer destinations – from shopping centres to entire towns and cities. We equip retail, leisure, tourism, healthcare, and service organisations with actionable strategies to drive growth, adapt to market shifts, and boost performance. We also partner with property owners, councils and governments to build socially and economically successful places. Across New Zealand, Australia, the Pacific Islands, the UK, and the Middle East, our award-winning strategy and enablement solutions help both organisations and places thrive.
We combine deep sector knowledge with local context – delivering a practical, commercially driven path to success. From corporates to communities, First Retail Group delivers the insights and strategies that support informed decisions and inspire confidence in change. Our solutions bring research, engagement, commercial strategy, and enablement experts under one roof. This cross-disciplinary approach ensures our clients receive unified advice and solutions that is practical and enablement-ready. Whether navigating organisational change, developing high street recovery plans, or designing large-scale mixed-use masterplans, we drive impact at every scale of the commercial environment.
Navigating today’s dynamic retail landscape requires vision and adaptability. First Retail Group takes an agile approach, tailoring every project to your unique market realities. Drawing on deep cross-sector expertise, we deliver high-impact solutions built for immediate priorities and long-term potential.
Expertise in Action: See how First Retail Group is delivering results for commercial, NGO, and government-sector partners.
Driven by a retail strategy delivered by FRG, this Canterbury town is redefining the role of its CBD. The future-focused plan positions the town to capture diverse new audiences to secure its long-term economic success.
Lower Hutt is preparing for a vibrant future featuring refreshed streetscapes, enhanced public amenities, improved transport links, and regeneration at scale. The team at FRG is proud to be working to shape the plan.
New Zealand’s national parks are visited by travellers from across the globe. To capture the spirit of these iconic places new product ranges have been developed through strategy led by our tourism specialists.
When Masterton District Council, the Masterton Alliance and the Masterton Chamber of Commerce needed to inject new life into their central business district, they turned to First Retail Group.
We delivered a high-impact town centre summit that united business and community leaders focused on the success of their CBD. By facilitating complex discussions around social resilience and economic development, we brought diverse community feedback into a unified, actionable strategy that is being rapidly enabled.
The result? A stronger, more vibrant centre that's perfectly aligned with Masterton’s 2050 "Our Future Our Story" vision for long-term growth and prosperity.
As Samoa’s premier tourism retailer and resort-wear brand, Janet’s is dedicated to setting the gold standard in visitor experiences. The family-owned company boasts a robust presence across the main island, including a prominent location at Faleolo International Airport.
To fuel its evolution, Janet’s leadership team partnered with FRG to refine its business model, elevate the customer experience, and map out a strategic growth plan – drawing on our proven track record across Australasia and the Pacific Islands.
Today, Janet’s continues to build on this success, launching vibrant new apparel and accessory lines designed to capture the imagination of every visitor to this island paradise.
Ashburton District Council
We were incredibly pleased with the partnership with First Retail Group throughout our project and beyond. They delivered everything they committed to and, in many cases, went above and beyond our expectations. From the outset, the team immersed themselves in Ashburton's town centre, taking the time to understand the community, connect with key stakeholders, and gain firsthand insight into the opportunities and challenges facing the CBD. Their approach was consistently professional, collaborative, and responsive. Most importantly, they listened. They actively sought feedback, adapted their thinking based on what they heard, and ensured the final recommendations genuinely reflected local perspectives and aspirations. It has been a pleasure working with a team so committed to achieving the best outcomes for our district. Shelley Donnelly - Economic Development Lead
Award-Winning Strategy & Solutions. We tailor every project to your needs, timeframe and budget. Drawing on deep cross-sector experience, we develop customised, practical solutions that balance immediate priorities with long-term potential.
We bring research, commercial strategy, and enablement specialists together under one roof. This single-source approach provides a unified solution that keeps your project on target.
We combine clear roadmaps with the practical support needed to turn plans into progress with strategies designed to deliver measurable benefits from day one.
Let’s start with an informal chat about your goals and where we can help.
We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and service categories, as well as precincts, centres, towns and cities.
Level 3, 44 Victoria Street, Wellington, 6011
New Zealand
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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