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Expertise in Action: See how First Retail Group is delivering results for commercial, NGO, and government-sector partners.

Retail & Place Strategy

Ashburton CBD Strategy

Driven by a strategy delivered by FRG, this Canterbury town is redefining the role of its CBD. The forward-thinking plan positions the destination to capture diverse new audiences while securing its long-term economic success.

Urban regeneration

Lower Hutt City Centre

Lower Hutt is preparing for a vibrant future featuring refreshed streetscapes, enhanced public amenities, improved transport links, and regeneration at scale. The team at FRG is proud to be working to help shape the plan.

Retail category development

Department of Conservation

New Zealand’s national parks are cherished by travellers from across the globe. To capture the spirit of these legendary places, an enchanting new product range has thoughtfully developed through strategy led by FRG’s tourism specialists.

Retail & Place StrategyStakeholder engagement

Impact in Action - Masterton Town Centre

When Masterton District Council, the Masterton Alliance and Tupu Ana – Masterton Chamber of Commerce needed to inject new life into their central business district, they turned to First Retail Group.

We delivered a high-impact town centre summit that united business and community leaders focused on the success of their CBD. By facilitating complex discussions around social resilience and economic development, we helped bring diverse community feedback into a unified, actionable strategy that is being rapidly enabled.

The result? A stronger, more vibrant centre that's perfectly aligned with Masterton’s 2050 "Our Future Our Story" vision for long-term growth and prosperity.

Tourism retailCustomer experience

Pacific Island Destinations

As Samoa’s premier tourism retailer and resort-wear brand, Janet’s is dedicated to setting the gold standard in regional retail. The family-owned company boasts a robust presence across the main island, including a prominent location at Faleolo International Airport.

To fuel its evolution, Janet’s leadership team partnered with retail experts FRG to refine its business model, elevate the customer experience, and map out a strategic growth plan—drawing on FRG’s proven track record across Australasia and the Pacific.

Today, Janet’s continues to build on this success, launching vibrant new clothing and product lines designed to capture the imagination of every visitor to these beautiful islands.





First Retail Group Ltd (FRG)

We are specialist retail and commercial strategists. FRG drives award-winning customer engagement, exceptional experiences, and measurable revenue growth for consumer-facing brands and premier destinations. Our expertise spans retail, hospitality, healthcare, leisure, tourism, and services.

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Contact

Level 3, 44 Victoria Street, Wellington, 6011
New Zealand

hello@firstretailgroup.com

DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415


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