Enabling consumer-facing organisations across a diverse range of categories to develop potential in their marketplaces, drive performance and skillfully navigate risk.
Competitive Edge
Market positioning, innovation & diversification, differentiation strategies, and technology integration that give retailers a genuine advantage.
Commercial Growth
Growth & profitability planning, omnichannel expansion, and location optimisation that unlock new revenue opportunities.
Operational Excellence
Operational efficiency, process & systemisation, and risk mitigation that align people, process and technology.
What We Do
First Retail Group are experienced retail strategists with a global perspective, leveraging extensive market and industry knowledge and deep understanding of consumer behaviour, trends and technology to unlock opportunities, drive commercial performance, and navigate challenges across diverse retail categories and sectors.
Our award-winning approach has earned the trust of progressive retailers, e-tailers, franchisors, property owners, and government organisations, delivering sustainable strategies for responsiveness, diversification, growth and efficiency. We partner with organisations of all sizes — from private ventures to major corporations and government bodies — across New Zealand, Australia, the UK and beyond, translating knowledge and insight into actionable strategies tailored to your needs, timeframe and budget.
How We Can Help
Market Insights
We uncover the market and customer insights that reveal the best opportunities – helping organisations adapt and grow.
Retail Strategy
Our specialists create practical, experience-led strategies that improve retail propositions and boost commercial performance.
Enablement
We help teams deliver change and embed lasting improvement.
Case Studies
Vertical Retail Success
FRG co-created an operational strategy focused on data capability, retail network optimisation, and vertical economic models. The work established clearer frameworks for evaluating market position and marketing ROI, while introducing data-driven models to guide store expansion and strengthen commercial negotiations. The team also partnered with executive leadership to implement margin-protection strategies tailored to integrated wholesale and retail operations.
Specialised Range-Building
FRG partnered with The Loop Duty Free to drive sales conversion by refining store layouts, merchandising, marketing, and frontline selling skills. The initiative optimised the product offer and customer experience for distinct passenger demographics. By delivering a practical strategy alongside clear enablement tools, the team ensured store environments and staff were equipped to maximise revenue from incoming traffic.
Retail Strategy