Enabling hospitality organisations to thrive. We help ambitious food and beverage, leisure and entertainment brands navigate shifting market dynamics, navigate rising operational complexities, and launch captivating new concepts that earn both consumer spend and loyalty.
Developing Potential
Through insight and analysis, we uncover hidden potential by tracking market dynamics, consumer trends, category performance, and competition. From customer journey mapping to location intelligence, we reveal the opportunities that sharpen decision-making and unlock growth.
Driving Performance
We help hospitality operators improve growth and profitability through retail strategy that brings together omnichannel planning, operational efficiency, and location optimisation. By strengthening market positioning, innovation, and differentiation, we create a clearer route to competitive advantage.
Embedding Change
Lasting success depends on more than strategy alone. We support cultural shift and change management that embed new ways of working, while our project delivery and sustainability solutions help turn transformation plans into practical, measurable outcomes.
What We Do
At First Retail Group, we provide hospitality and leisure innovators — including the world's leading hospitality operators and visitor destinations across entertainment, hospitality and experience-led leisure categories — with the clarity needed to excel in a rapidly evolving market. By combining deep industry intelligence with hands-on operational reality, we work side-by-side with your leadership teams to interpret potential and build tailored strategies that balance ambition with commercial execution.
Whether you are modernising a legacy brand, scaling into fresh territories, or redefining the guest journey, we deliver the objectivity and practical expertise to turn concepts into high-performing destinations and maximise performance.
How We Can Help
Proposition
We help identify hidden potential and shape a differentiated market position that gives your brand greater relevance, clarity, and long-term appeal.
Growth Planning
We build growth and profitability strategies that improve operational efficiency and strengthen performance across every location and sales channel.
Experience
We design customer experience strategies that build a strong service culture and improve the customer journey – creating lasting goodwill with guests.
Case Studies
Hosting on a Grand Scale
Strengthening Competitiveness and Performance FRG partnered with Auckland Venues to drive commercial performance across its premier hospitality operations, including the Aotea Centre. Working alongside the organisation's leadership and operational teams, we delivered the in-depth commercial analysis and hands-on guidance needed to streamline workflows, protect margins, and future-proof their food and beverage ventures – a key part of the Auckland Venues business.
Heart-of-Community Hospitality
Aligning Portfolios with Evolving Audiences. FRG worked with Trust House Wairarapa to support future planning and long-term resilience across their diverse hospitality and retail assets. Leveraging deep sector insights and regional trend analysis, we provided the strategic framework needed to evaluate their multi-venue model, identify new commercial opportunities, and confidently guide a forward-thinking growth plan tailored to their unique market.
Hospitality & Leisure