Thriving in a shifting healthcare retail and service landscape. We work with pharmacies, health and wellness brands, medical providers and consumer health businesses to respond to evolving trends and drive performance – all backed by our cross-category expertise and proven enablement solutions.
Advantage
We develop the differentiation needed to stand out in a market shaped by trust, expectation, credibility, and changing customer expectations.
Performance
From category development to new service opportunities, we identify the levers that broaden relevance, increase revenue, grow margin, and enhance customer satisfaction.
Operational Excellence
We align people and process to help healthcare organisations deliver efficient, scalable operations that support clinical outcomes and commercial performance.
What We Do
At First Retail Group, we equip consumer health brands, retailers, and practitioners with the evidence-based strategies required to thrive in a rapidly evolving healthcare environment.
By combining deep sector expertise with rigorous market analysis, we collaborate directly with your leadership team to co-create bespoke, execution-ready strategies.
How We Can Help
Proposition
We help clients define their audiences, sharpen positioning, and unlock potential. By bridging the gap between customer insights and retail execution, we enable brands to optimise their offering, elevate relevance, and deliver trusted experiences.
Growth Planning
FRG is skilled in developing the robust, evidence-based strategies leadership teams need to back key decisions and capture market share. We partner with you to identify commercial opportunities, drive performance and proactively navigate risk.
Supporting Change
We help organisations plan, deliver, and seamlessly embed sustainable change. From new service models and customer experience strategies to culture change, our proven expertise ensures these transformations stick.
Case Studies
Category Growth for Gut Health
When Go Healthy expanded its focus on the gut health category, FRG helped drive in-store action through a nationwide educational roadshow. By bringing together pharmacy and health retailers, the events built vital awareness and skills. Ultimately, the roadshow gave frontline teams the confidence to effectively support their customers on the path to better health.
Prosumer Dental Solution
Driven by a growing demand for specialist dental products among health-conscious consumers, industry supplier Henry Schein Shalfoon partnered with FRG to develop OralCarePlus, a direct-to-consumer sales channel. By seamlessly integrating in-clinic and online channels, OralCarePlus offers a curated range of unique products that allow consumers to extend the benefits of professional clinical care into their own homes.
Healthcare Retail