Enabling consumer-facing organisations across a diverse range of categories to develop potential in their marketplaces, drive performance and skillfully navigate risk.
Competitive Edge
Market positioning, innovation & diversification, differentiation strategies, and technology integration that give retailers a genuine advantage.
Commercial Growth
Growth & profitability planning, omnichannel expansion, and location optimisation that unlock new revenue opportunities.
Operational Excellence
Operational efficiency, process & systemisation, and risk mitigation that align people, process and technology.
What We Do
First Retail Group are experienced retail strategists with a global perspective, leveraging extensive market and industry knowledge and deep understanding of consumer behaviour, trends and technology to unlock opportunities, drive commercial performance, and navigate challenges across diverse retail categories and sectors.
Our award-winning approach has earned the trust of progressive retailers, e-tailers, franchisors, property owners, and government organisations, delivering sustainable strategies for responsiveness, diversification, growth and efficiency. We partner with organisations of all sizes — from private ventures to major corporations and government bodies — across New Zealand, Australia, the UK and beyond, translating knowledge and insight into actionable strategies tailored to your needs, timeframe and budget.
How We Can Help
Market Insights
We uncover the market and customer insights that reveal the best opportunities – helping organisations adapt and grow.
Retail Strategy
Our specialists create practical, experience-led strategies that improve retail propositions and boost commercial performance.
Enablement
We help teams deliver change and embed lasting improvement.
Case Studies
Elevating Tourism Retail
Welcoming up to 80 busloads of visitors nightly to its world-famous Penguin Parade, Phillip Island Nature Parks is a cornerstone of Australian tourism—particularly for the Chinese market. To capitalise on this high volume, FRG was brought in to optimise product range, visitor engagement, and sales strategies. By elevating the guest experience, we helped Nature Parks convert visitors' desire for quality mementos into maximised retail revenue.
Experience-Driven Tourism Retail
FRG partnered with Jacks of Fiji to drive sales conversion by refining store layouts, merchandising, marketing, and frontline selling skills. The initiative optimised the product offer and customer experience for distinct passenger demographics. By delivering a practical strategy alongside clear enablement tools, the team ensured store environments and staff were equipped to maximise revenue from incoming traffic.
Tourism Retail Strategy