Thriving in a shifting retail landscape. We work with emerging brands and established retailers to optimise performance, accelerate growth, and build future-proof strategies – all backed by our cross-category expertise and proven enablement solutions.
Competitive Edge
We develop the differentiation that's vital in achieving advantage in today's competitive hospitality and leisure marketplace.
Commercial Growth
From category development to new sales channels and locations, we identify the levers that drive margin improvement.
Operational Excellence
We align people, process, and technology to deliver strategies that drive efficiency and maximise performance.
What We Do
At First Retail Group, we equip retailers with the evidence-based strategies required to thrive amid changing marketplaces. We combine deep retail sector expertise with rigorous analysis and practical, real-world insight, working collaboratively with leadership teams to co-create bespoke strategies that are ambitious but achievable.
From redefining your format and entering new markets to rethinking how you connect with your customers, we bring the operational know-how to make it happen.
How We Can Help
Proposition
We help define audiences, positioning and potential – enabling brands to optimise their ranges, sales channels and customer experiences that bring everything to life.
Growth Planning
From new store rollout to digital channel acceleration, we build the strategies that support investment decisions and align direction with opportunity.
Performance
We turn customer, market, and operational data into clear strategic choices – giving leadership teams the confidence to act decisively, drive performance and minimise risk.
Case Studies
Vertical Retail Success
FRG co-created an operational strategy focused on data capability, retail network optimisation, and vertical economic models. The work established clearer frameworks for evaluating market position and marketing ROI, while introducing data-driven models to guide store expansion and strengthen commercial negotiations. The team also partnered with executive leadership to implement margin-protection strategies tailored to integrated wholesale and retail operations.
Bleed Control
FRG partnered with The Loop Duty Free to drive sales conversion by refining store layouts, merchandising, marketing, and frontline selling skills. The initiative optimised the product offer and customer experience for distinct passenger demographics. By delivering a practical strategy alongside clear enablement tools, the team ensured store environments and staff were equipped to maximise revenue from incoming traffic.
Resilience Solutions