First Retail Group is a leading specialist retail strategy consultancy, with a proven track record of delivering transformative retail solutions across the globe. From high-street flagships to airport precincts, museum stores to university campus stores, our deep sector expertise enables us to tailor strategy, commercial insight, and operational excellence to the unique demands of every retail environment. Whether you are launching a new retail concept, optimising an existing operation, or seeking a comprehensive strategic review, our multidisciplinary team brings the clarity and confidence that comes from decades of on-the-ground experience across diverse markets.
End-to-end retail strategy consulting — from concept development and range planning to commercial performance reviews and store network optimisation.
Specialist retail strategy for hotels, resorts, clubs, and leisure venues — maximising ancillary revenue and elevating the guest retail experience.
Expert guidance for charities seeking to maximise fundraising potential from their retail portfolio. From store network planning to systemisation and sales strategies.
We are practical retail consultants. FRG builds customer connection, strong foot traffic, and solid revenue growth for consumer-facing businesses and public destinations. Our work covers retail, hospitality, healthcare, tourism, and service sectors, alongside commercial precincts, shopping centres, and cities.
Based in NZ – Operating Globally.
Head Office L3, 44 Victoria Street, Wellington, 6011, NZ
hello@firstretailgroup.com
DDI NZ +64 4 979 9668
DDI AU +61 4 888 60415
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Sector Solutions