Supplier Strategies

When Go Healthy expanded its focus on the gut health category, FRG helped drive in-store action through a nationwide educational roadshow. By bringing together pharmacy and health retailers, the events built vital awareness and skills. Ultimately, the roadshow gave frontline teams the confidence to effectively support their customers on the path to better health.

First Retail Group delivered a comprehensive international growth strategy for Picturekeeper. Initially, we created and then executed a business development and marketing plan targeting the holiday retail season. We then attracted and engaged key international distributors to expand global reach. Beyond initial distribution, we helped manage ongoing brand marketing following sell-in.